The visitor experience at Poderi Moretti is designed to be a deep dive into the history and traditions of the Roero wine region. It is a family-run affair, with guests often personally guided by Francesco, Alessandra, or Riccardo Moretti. The tour typically includes a walk through the historic vineyards, a visit to the winemaking and aging cellars, and a guided tasting of five or more estate wines, such as Roero Arneis, Barbera d'Alba, and Barolo. The wines are thoughtfully paired with a platter of local artisanal products, offering a complete gastronomic experience that highlights the connection between the wine and its territory.